Maya Pashmina is a luxury pashmina brand based in Nepal that specializes in high-quality cashmere products.
Hours delivered back to the business
SOX compliance in Settlement process automation
Success rate of bot case completion
For functional release of OBT, RTS and OGS
The Challenge
Maya Pashmina had limited digital exposure, which resulted in lower website traffic, reduced brand recognition, and lower conversion rates. The company’s ability to attract clients and grow was hindered by its lack of an established online presence.
Tantrik Tech was brought in to enhance the brand’s online visibility and drive lead generation through data-driven marketing strategies.
What did
Tantrik do
Tantrik Tech implemented a three-phase strategy to address these challenges:
Phase I: The first step was to create marketing assets for the brand, including a new website and professional photos of the products. This helped establish a strong online presence and improved the brand’s credibility.
Phase II: We surveyed the market insights such as competitors, target audience, customer behaviors and previous marketing data’s to create a revenue driven strategy .
Phase III: We analyzed the possible areas of automating marketing and sales funnel to make the process efficient and calculate digital ROI. Then we created a custom dashboard with analytics of every platform and an AI assistant to solve customer queries.
The Results
- Over 10k+ leads generated
- High conversion rate
- Boosted sales pipeline
- Automated campaigns reduced marketing budget
